Brian Baum, President of U.S. Preventive Medicine®, to be
Featured Speaker at Paquin’s Healthcare Retail ’07 Conference


Orlando, Florida, February 12, 2007 – The healthcare industry’s annual conference focused on retail initiatives, Healthcare Retail ’07, (www.HealthcareRetail07.com) announced today that Brian Baum, President of U.S. Preventive Medicine®, will be among its featured speakers. Healthcare Retail ’07 takes place on April 12 & 13, 2007 at the Hyatt Regency Grand Cypress in Orlando, Florida.

Baum serves as President of Dallas-based U.S. Preventive Medicine®, where he leads the Company’s efforts in developing preventive services and partnering with hospitals and health systems across the country. He is also a frequent guest on CNN and CNBC business programs. U.S. Preventive Medicine®, formed in 2004, is working in partnership with leading health systems and physician groups around the country to form The U.S. Prevention NetworkTM, the first national healthcare network focused exclusively on prevention. The network encompasses Centers for Preventive Medicine®, hospital-run franchises where consumers can access a comprehensive suite of clinically appropriate diagnostic tests and sophisticated imaging studies.

“Brian is one of today’s thought leaders in developing new ways to identify and implement solutions for the most pressing healthcare problems,” stated Tony Paquin, CEO of The Paquin Group. “His firm has created a unique retail oriented clinical approach that is having a positive impact on consumers’ health while enhancing financial results for its healthcare partners. As a result, Brian Baum has a clear vision of the vast potential in creating partnerships between hospitals and consumer-based healthcare retail.”

The Healthcare Retail ’07 Conference is sponsored by The Paquin Group, the leading specialist in healthcare retail initiatives. Healthcare Retail ’07 is the premier meeting event for hospitals and healthcare organizations considering or currently implementing a retail strategy. The sale of healthcare related products generates revenues of more than $400 billion annually. The conference covers a complete range of healthcare retail topics and delivers specific information on how to assess and implement healthcare retail systems to capture a portion of this burgeoning market. These include hospital retail locations, e-commerce solutions, branding strategies, loyalty cards, private label brands, in-room education/television technology and medical day spas.

“We realize the importance in adding economic value to providers’ and physicians’ core business.” said Baum. “Our prevention-focused model of healthcare achieves this goal as well as creates stronger relationships between doctors and patients resulting in extending the period of healthy life for all.”

Baum’s career is distinguished by his expertise in advanced technologies and new business metrics for the healthcare industry. Prior to joining U.S. Preventive Medicine, Baum founded and launched the Health Record Network Foundation, in association with Duke University and its Fuqua School of Business, as well as its Health System and Medical Center. Previously, Baum served as Chief Marketing Officer of Capgemini, a division of Ernst & Young, helping to establish the firm’s Health Services Practice as a leading healthcare consultancy. Prior to Capgemini, Baum also served as National Director of Ernst & Young Online Consulting Services, whose pioneering “Ernie” project earned the prestigious “Innovations in Technology” award from the Smithsonian Institute.

Registration and other information for the conference can be found at www.HealthcareRetail07.com or by calling 407-566-1333.

About The Paquin Group

The Paquin Group, the nation’s leading specialist in healthcare-based retail, is an alliance of industry leading experts and resources created to assist hospitals in the implementation of healthcare retail strategies. The company’s core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals. The Paquin Group helps hospitals identify and implement these new retail revenue strategies. In addition, the firm organizes the healthcare industry’s premier annual meeting event for healthcare retail initiatives, The Healthcare Retail ’07 Conference. For more information, visit www.ThePaquinGroup.com


About U.S. Preventive Medicine

U.S. Preventive Medicine®, a privately owned company based in Dallas, Texas, is organizing and commercializing the market for proactive preventive health services in partnership with established hospitals and physician groups. The Company licenses its proprietary methodology, technology and branding assets to a health provider, which operates a local point-of-care, The Center for Preventive Medicine®, in a geographic territory on an exclusive basis. Individually, The Center for Preventive Medicine delivers a consistent suite of prevention services; collectively, Centers across the country form The U.S. Prevention NetworkTM. For more information, please visit www.USPreventiveMedicine.com.


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