The Buxton Company was founded on a unique premise – to assist enterprises in developing success by accurately identifying their customers. With more than 400 years of executive level retail and community management experience, no other company in the nation is more qualified to help you answer the question, “Who is my customer?”

Defining and understanding who your customers are applies to virtually any concept imaginable. For businesses, customer knowledge creates revenues, facilitates growth, generates profits, and increases shareholder value. For municipalities, understanding the lifestyle and purchasing characteristics of their residents enables civic leaders to focus clearly on specific economic development strategies. To achieve this level of knowledge, the actual customer household must be the foundation for all research efforts.

The Buxton Company pioneered the use of household level data for research purposes. Millions of customer transactions are analyzed to determine purchasing habits and lifestyles, a process known as psychographics. Once the lifestyle of a given customer is known, they and others like them can be found anywhere in America.

In today’s competitive environment, where customer knowledge is the ultimate key to success, you can not afford to make decisions based on generalized demographic data. The future of any consumer-oriented enterprise will be determined by understanding the psychographic lifestyle of the customer.

“The future is Buxton.”